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ABOUT

Graphic designer with experience establishing digital and print marketing materials, logos, and web and social content to translate brand goals into cohesive, emotionally resonating visuals that elevate engagement and deliver results.

COLLEGE

I graduated from Buena Vista University in 2015, where I studied Graphic Design Visual Communications and Digital Media.

 

During my time in college, I explored all media platforms — I co-hosted a weekly radio show and served as the Station Manager for the campus radio station, 97.5 KBVU The Edge; I served as the Arts and Life Editor and the Copy Editor for the campus newspaper, The Tack Online; I served as a Studio Show Crew Member for the campus television station, University Cable Network; and I interned with Buena Vista University Marketing and Communications as a graphic designer and photographer. 

For my senior showcase, I worked with a local band, Liberty Hall Collective, to produce a documentary, showcasing the making of their band, and designed the album artwork and promotional materials.

I had the opportunity to enjoy multiple trips while I was a student at Buena Vista University:  I studied cross-cultural journalism and photography in Ireland, publishing a photo story in Céad Mile Fálte: Irish Impressions photography book; I analyzed storytelling, marketing, media, and public relations behind Disney through experience in Disney parks and a Disney cruise, also producing a lyric video that premiered on the Disney Dream cruise ship; and I helped a community recover after the traumatic floods in Colorado.

CAREER

After graduating in 2015, I moved to Des Moines to start my career with the Des Moines Radio Group (later rebranded to Des Moines Media Group). I initially started as a Promotions Assistant, assisting in planning, promoting, and executing station events, contests, and promotions, while also filming and editing videos for events and photographing station events and concerts.

 

In 2018, I transitioned to the Digital Media Director with the Des Moines Media Group. I worked across nine radio stations to develop unique branding for each station, designing digital graphics for web contesting and adverting and print graphics, including posters, bus advertisements, van wraps, event signage, tent displays, and more. I also photographed concerts and station events and filmed live, acoustic performances, studio interviews, and various photoshoots.

Beyond my career with the Des Moines Media Group, I also design for The Tee Box Indoor Golf Simulator, located in Griswold, IA, where I created a logo and all branding for the business.

AWARDS & HONORS

ONLINE NEWSPAPER, RADIO, AND TELEVISION: Multimedia Slideshow at 2015 ICMAs, Feature Story at 2015 ICMAs, Graphic Illustrations at 2025 Society of Collegiate Journalists Awards, Radio Special Event Coverage at 2014 Pinnacle College Media Awards, Overall Broadcast Excellence at 2014 Pinnacle College Media Awards, Experimental Video at 2016 ICMAs.

OTHER HONORS: 2015 Who's Who Among Students in American Universities and Colleges Nominee, 2015 Buena Vista University Digital Media Student of the Year

© 2025 by Cassie J. Forsyth

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